A one-day workshop
ChatGPT, along with other AI tools, aims not to replace the human touch in management, but to enhance it.
By addressing repetitive, daily tasks, these tools free up managers to concentrate on core responsibilities like strategic decision-making, team development, and innovation. As we move further into the digital age, integrating tools such as ChatGPT isn’t a luxury; it’s the future of proactive leadership.
- Comprehensive AI understanding: gain an in-depth understanding of how AI, especially ChatGPT, can revolutionise sales and marketing
- Practical AI applications: learn to apply AI tools in content marketing, sales research, and social media strategies
- Enhanced communication skills: develop compelling sales and marketing copy using AI
- Strategic implementation: master the integration of AI in sales and marketing processes for optimal outcomes
- Ethical awareness: understand the ethical considerations and best practices in AI usage
Expert trainer
Graham specialises in providing high-quality consultancy, coaching and training in sales, sales management, customer service and personal productivity. He has a long career in sales and was a top-performing IT and solutions sales professional and sales manager. His most recent full-time role was as Managing Director of Sales Productivity and Development for Thomson Financial, helping develop a large European sales force.
Session outline
1. Introduction and course overview
- Welcome and participant introductions
- Course objectives and overview
- The role of AI in modern sales and marketing
2. AI in content marketing
- Introduction to AI-driven content marketing
- Using ChatGPT for blog posts, articles, and web content
- Enhancing SEO and online visibility with AI
- Case studies of successful AI content strategies
3. AI in sales research
- Leveraging AI for market and customer analysis
- AI tools for competitor research and industry trends
- Integrating AI with CRM for enhanced customer insights
- Practical exercise: conducting sales research using AI
4. AI in social media marketing
- Crafting AI-generated social media content
- AI for social media trend analysis and engagement tracking
- Building brand presence with AI-driven campaigns
- Workshop: creating social media posts using ChatGPT
5. Writing sales and marketing copy with AI
- Principles of effective sales and marketing copy
- ChatGPT for generating persuasive copy
- Tailoring messages to different audiences using AI
- Group activity: writing AI-assisted marketing copy
6. AI-enhanced sales emails and presentations
- Best practices for sales emails and pitch decks
- Using ChatGPT for personalised email campaigns
- Creating impactful sales presentations with AI assistance
- Hands-on exercise: drafting sales emails and presentations
7. Utilising key AI applications in sales and marketing
- Overview of essential AI tools beyond ChatGPT
- Integration strategies for various AI applications
- Ethical considerations in AI usage
8. Conclusion and wrap-up
- Recap of key takeaways
- Implementing AI in sales and marketing: next steps
- Q&A session
- Feedback and closing remarks
