t. +44 (0)1582 463463
e. contact@tihtc.co.uk
t. 01582 463463
e. contact@tihtc.co.uk

Strategic marketing

A two-day workshop

In our constantly changing environment, if you always do what you’ve always done, then you’ll always get what you’ve always got – and that’s not enough!

Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition.

In this workshop, we look at how to build a customer-focussed strategic marketing plan to pin-point your milestones to success over a 12-month period.

learning objectives

Who should attend?

This practical programme is designed for sales and marketing teams who are looking for a guided framework to build a strategic marketing plan from start to finish.

Format

A very practical, interactive two-day session ideally for a maximum group size of 12.

Special features

The majority of the training we deliver is either tailored or completely bespoke.

Expert trainer

Marie is a highly experienced commercial training and coaching expert with over 25 years’ experience in sales and marketing leadership, capability building and coaching, mainly within the highly competitive pharmaceutical sector. She knows what it takes to deliver exceptional growth for brands across the full product life-cycle.

Session outline

1. Situational analysis

2. Strategy

3. Tactics, messaging and measurement

Actionable outcomes

Multiple delivery formats and options
users

Face-to-face delivery

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Virtual delivery

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Tailored solutions