A one-day workshop
This course delves into intellectual property and intellectual property management. It explores the different forms of IP, both registered and unregistered, and how each form links to innovation and creativity.
It looks at the key IP processes one needs to master to be good at IP. It examines the different IP models or ways of playing ‘the game of IP’.
IP may also be viewed as a large dataset, and this course will examine IP data and what one can learn from such data. IP is evolving and changing so the key trends in the world of IP and the implications of such changes will be highlighted.
Last but not least IP strategy will be study and how to ensure that the selected IP strategy aligns with the business strategy. Although IP is a legal matter, legal ‘speak’ will be avoided throughout the course with plain English being used to explain each and every agenda item.
- The participants should leave with a good understanding of IP and how IP may be viewed as a management system for innovation and creativity.
- They should have a good basic understanding of the different forms of IP, how they work as well as the oddities and idiosyncrasies associated.
- They will depart with an appreciation that IP management involves various key processes such as IP creation, IP portfolio management, IP enforcement and IP exploitation.
- They will know that IP has both value and risk associated.
- They will also gain an appreciation of IP also being a really valuable source of information.
- They will depart the course knowing that IP requires some strategic thinking.
Expert trainer
Donal is a specialist in the areas of innovation and intellectual property management. As a consultant, he helps organisations to recognise and appreciate the value of their intellectual capital, assets and property, and to ensure that they then manage these intangibles in an efficient and effective manner.
