A one-day workshop
This one-day programme explores the role of intellectual property (IP) in relation to innovation and creativity. It examines the different forms as well as the key processes, together with some of the oddities and idiosyncrasies of the legal regime that protects IP. It delves into the various IP models you should be aware of as well as key IP facts and figures and current IP trends across the global economy.
learning objectives
- The main forms of intellectual property
- The importance of IP – both to your organisation and to the wider economy
- The key processes in the creation, commercial exploitation, and legal protection of IP
- The different models for the use of IP
- Some more advanced concepts for reviewing, valuing and managing IP
Expert trainer
Donal is a specialist in the areas of innovation and intellectual property management. As a consultant, he helps organisations to recognise and appreciate the value of their intellectual capital, assets and property, and to ensure that they then manage these intangibles in an efficient and effective manner.
Session outline
1. Main forms of intellectual property (IP)
- Patents
- Trademarks
- Copyright
- Design
- Trade secrets
2. Global IP business context
- Global IP facts and figures
- Figures for key jurisdictions
- Analysis of a company using IP data
- IP trends
- Overview of the key entities in the IP sector
3. Key IP processes
- IP creation
- IP portfolio management
- IP enforcement
- IP exploitation
- IP risk management
4. IP models
- IP models explained
- IP licensing
- IP litigation
5. IP concepts
- The IP maturity ladder
- Relative IP value and risk
- Axis of control
6. IP as an asset class
- Costs
- Valuation
- Financial perspective
