Should you bring a trainer into your organisation and develop a programme specifically for your team? Or would your people benefit more from attending an external course alongside others from different organisations? Both approaches have advantages, and neither is automatically the right choice.
The best option depends on what you’re hoping to achieve, how many people need development and whether the challenges you’re trying to address are individual or shared across the organisation.
What Is In-House Training?
In-house training is delivered specifically for people within your organisation. Rather than sending employees onto a scheduled public course, the programme can be shaped around your business, your people and the challenges they encounter in their everyday roles.
This makes it possible to use relevant examples, terminology and scenarios throughout the training. If, for example, managers are dealing with a particular challenge – perhaps delegation, performance management, difficult conversations or leading through change – greater emphasis can be placed on those areas.
For organisations developing several managers at once, it can also create a shared understanding of what good management looks like across the business.
What Are the Advantages of In-House Training?
Relevance is perhaps the biggest advantage. General principles are useful, but applying them to situations people actually recognise from their working lives can make learning considerably more meaningful.
In-house training also gives colleagues the opportunity to learn together. Participants can discuss common challenges, share experiences and develop approaches that can be applied consistently across the organisation.
There are practical advantages too. Training can often be arranged around operational requirements, while organisations with larger groups may find training employees together more cost-effective than booking multiple individual places on external courses.
Most importantly, the programme can be tailored. Instead of adapting your people to an existing course, the course can be adapted to your people!
When Can External Management Training Work Better?
External or open courses have their own strengths. For an organisation looking to develop one or two individuals, sending them on an existing programme can be easier and more economical than arranging dedicated training.
There is also considerable value in learning alongside people from different organisations and industries. Participants are exposed to different perspectives, experiences and ways of solving problems that they may not encounter within their own workplace.
Stepping outside the organisation can provide useful thinking space too. Away from familiar colleagues and everyday demands, participants may feel more able to reflect openly on their own strengths, challenges and development needs. For individual development, particularly where the requirement is relatively broad, an external course can therefore be an excellent choice.
Think About What You’re Trying to Change
The decision becomes easier when you start with the outcome rather than the format. If one employee needs to develop a particular skill or gain knowledge in a specific area, an open course may provide everything they need.
If an entire team needs to improve the way they communicate, work together or approach a particular aspect of their role, an in-house programme may be far more effective because everyone can work from the same situations, expectations and organisational context.
Similarly, if the objective is wider cultural or behavioural change, developing people together can help create a common language and approach that continues long after the training itself.
The question isn’t simply where should the training happen? It’s what do we want to be different afterwards?
Consider the Value of Tailored Training
One of the limitations of any open programme is that it needs to work for everybody in attendance. That isn’t necessarily a disadvantage. A well-designed course can provide valuable principles, tools and techniques that apply across many different workplaces.
However, when an organisation has very specific objectives, tailoring becomes increasingly valuable. A bespoke in-house programme can focus on the situations employees are actually encountering. Exercises and discussions can reflect genuine workplace challenges, while unnecessary content can be reduced in favour of the areas where development is most needed.
The programme can also reflect the organisation’s own terminology, processes, culture and objectives, helping to bridge the gap between learning something in a training room and actually applying it back in the workplace.
So, Which Is Better?
There isn’t a universal winner. External training can be ideal for individuals, particularly when organisations want access to established programmes, scheduled dates and the perspectives of people from other businesses.
In-house training becomes particularly powerful when several people need development, when challenges are specific to the organisation, or when the objective is to create greater consistency across teams.
Some organisations will benefit from using both. Ultimately, the most effective training isn’t defined by whether it takes place inside or outside the organisation. It’s defined by whether it addresses the right needs, engages the people taking part and gives them something they can genuinely apply when they return to the workplace.
Looking to strengthen delegation, communication, and leadership skills across your team? Our in-house training can be tailored to the real challenges your organisation faces, helping to inspire greater confidence and get the best from your people. Contact us today to discuss your requirements and find the right approach for your organisation.