Two half-day sessions
These two complementary half-day sessions are designed to help professionals, managers, and business development teams use LinkedIn more strategically to enhance visibility, strengthen thought leadership, and attract high-quality talent and business opportunities.
Participants will explore practical ways to build a strong professional presence, create engaging content, and use modern AI and automation tools to save time while maximising reach and impact.
Each session combines expert guidance, live demonstration, and hands-on practice to ensure every participant leaves with new confidence and practical skills that can be applied immediately.
- Build a consistent, professional LinkedIn presence across the organisation
- Position the business and its people as trusted thought leaders within their field
- Equip participants with modern digital tools and techniques to save time while maintaining authenticity
- Enhance recruitment reach and engagement through smarter, data-driven posting
- Provide a sustainable framework for ongoing LinkedIn activity, analytics, and improvement
Expert trainer
Graham specialises in providing high-quality consultancy, coaching and training in sales, sales management, customer service and personal productivity. He has a long career in sales and was a top-performing IT and solutions sales professional and sales manager. His most recent full-time role was as Managing Director of Sales Productivity and Development for Thomson Financial, helping develop a large European sales force.
Session outline
Part 1: Smart Ways to LinkedIn
- Focus: Strategy, positioning, and best practice
- This first session provides a practical introduction to using LinkedIn as a platform for professional visibility, business development, and reputation building.
1. How LinkedIn supports business visibility, recruitment, and influence
2. Profile optimisation — headlines, banners, and summaries that stand out
3. Principles of effective storytelling and thought leadership
4. Writing compelling posts and articles that engage audiences
5. Overview of the five productivity tools (ChatGPT, HeyGen, Missinglettr, GetProspect, Dux-Soup) and how each enhances efficiency and visibility
Part 2: Implementation and Setup
- Focus: Hands-on configuration, content creation, and automation.
- The second half-day session turns strategy into practice. Participants are guided through the safe setup and use of each key application introduced in Part One, creating live LinkedIn content and automation flows during the workshop.
