Intellectual property – the business perspective
This one-day programme explores the role of intellectual property (IP) in relation to innovation and creativity. It examines the different forms as well as the key processes, together with some of the oddities and idiosyncrasies of the legal regime that protects IP. It delves into the various IP models you should be aware of as well as key IP facts and figures and current IP trends across the global economy.
- The main forms of intellectual property
- The importance of IP – both to your organisation and to the wider economy
- The key processes in the creation, commercial exploitation, and legal protection of IP
- The different models for the use of IP
- Some more advanced concepts for reviewing, valuing and managing IP
Who should attend?
There’s even an option to use actors as well – professional role-players who can help bring scenarios to life and deliver supportive one-to-one feedback to help everyone develop their skills to the utmost in an unpressured environment before applying them in real-life client conversations. Scenarios can be completely bespoke, designed around your organisation and the types of client conversation your people need to be able to deal with effectively.
For maximum benefit from the programme, we recommend that the trainer works with you to tailor the programme to your specific processes and requirements.
Rising from software engineer to Vice President of R&D and a Director of Intellectual Property at Nokia, Donal spent 21 years with the company, gaining wide and varied experience in the wireless telecoms industry, including periods in The Netherlands, the USA, Finland and Hong Kong, as well as the UK. He left Nokia in 2009 to found his own very successful IP consultancy. Since 2013 he has been recognised as being in the top 300 of the world’s IP strategists (the IAM 300).
Donal is also a Visiting Researcher at Imperial College Business School (London), where he teaches on intellectual property management. He also coaches and mentors a number of start-up companies on innovation and entrepreneurship. His first book was Inside the Patent Factory (Wiley, 2008) and his second Harvesting External Innovation (Gower, 2011). Donal has also written around 150 papers on various aspects of innovation and IP which have been published in a number of magazines, websites and blogs around the world.
1 Main forms of intellectual property (IP)
- Trade secrets
2 Global IP business context
- Global IP facts and figures
- Figures for key jurisdictions
- Analysis of a company using IP data
- IP trends
- Overview of the key entities in the IP sector
3 Key IP processes
- IP creation
- IP portfolio management
- IP enforcement
- IP exploitation
- IP risk management
4 IP models
- IP models explained
- IP licensing
- IP litigation
5 IP concepts
- The IP maturity ladder
- Relative IP value and risk
- Axis of control
6 IP as an asset class
- Financial perspective
Any questions? Please just give us a call on 01582 463463 – we’re here to help!