Bad news – people don’t buy your product.
Better news – they don’t buy anyone else’s product either.
Best news – they do buy what a product gives them, whether it be removing ‘pain’ or giving ‘pleasure’.
So what a challenge it is that every single person buys your product for a slightly different reason! What’s the secret to selling in that sort of sales environment? This programme provides a great roadmap, giving your entire team the skills to:
- Really understand the prospect’s world, their goals and concerns
- Position the product offering as the perfect solution to what’s wrong with that prospect’s world
- Steer a meeting to a successful conclusion – with authority and finesse
Any questions? Please just give us a call on 01582 463463 – we’re here to help!