The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results – typically within 90 days. The metrics are grouped under three headings:
- Activity – measured by the most important leading indicators and dependants (eg, proposals or quotations presented to customers; active customer / client meetings)
- Value – average order value
- Conversion – conversion ratio (at key stages in the business cycle)
The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that.
The programme therefore looks at each of these three areas in turn, spending a day on each.
Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months.
There’s also a consultancy option, rather than the workshop-based programme. See below for details.
Any questions? Please just give us a call on 01582 463463 – we’re here to help!