Smart sales prospecting
As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we’re leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline.
We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills.
Learning objectives
- Understand the “organized persistence” model of sales prospecting
- Develop skills in using video, online and social media to generate interest
- Understand how to write effective sales and outreach emails and using online tools
- Develop techniques for effectively managing telephone appointments
- Learn ways to use LinkedIn for connecting with customers and prospects
- Develop networking skills and learn how to source and develop referrals and professional introductions
Who should attend?
This practical and interactive course is aimed at experienced sales professionals who are looking to develop their skills and learn new techniques.
Format
A practical and engaging one-day session for a maximum group size of 12. There are lots of different activities throughout the day where participants will have the opportunity to put learning into practice.
Special features
The majority of the training we deliver is either tailored or completely bespoke. This workshop can therefore be delivered entirely as advertised, or it can be tailored to your particular requirements, or we can simply take it as a starting point for a conversation with you before we draft a completely bespoke programme for you – the choice is yours.
Expert trainer
His work has taken him all over the world and involved him in working closely with hundreds of different organisations from all business sectors, his client list including such organisations as BT, Vodafone, AT&T, Orange, Pfizer, GSK, Boots, Unilever, American Express, Thomas Cook, Apple, Sony, Motorola, Cisco, MFI, Barclays Bank, LIFFE, Abbey National, Prison Service, Home Office, Law Society, BBC, Daimler-Chrysler, Citroen, Weetabix, Nikon, Shell and many, many others.
Some of the most popular areas in which he supports his clients are:
- Better business writing skills, including reports, bid writing, and technical manuals
- Value-added and consultative selling
- Presentation skills for managers and professionals
- Managing challenging client conversations / assertiveness
- Customer service skills
- Key account management
- Commercial negotiation skills and commercial awareness
- Time management (based on his book, Working Smarter)
- Sales prospecting and appointment making
- Management and leadership skills – coaching, team building, leadership style
Graham has written over twenty books, published in several different countries, including Working Smarter, Companies don’t succeed – people do!, Customer Relationship Management, Sales Training Games, 90 Brain-teasers for Trainers, and Telephone Tactics.
Known internationally as both a trainer/coach and a popular motivational speaker, he believes that effective learning has to be interactive and challenging. All his learning events are built around practical exercises, role play and case studies. His training style focuses not on just explaining new ideas or developing new skills, but also on motivating people to use them and to develop themselves as individuals. This approach gets results, as the following comments from programme participants show:
‘Brilliant course, really interesting and very focused to my job role and day to day work.’
‘Took away some very good ideas that I can use every day… good examples too.’
‘Very confident in the subject, and amusing too. Made the course very interesting. A very clear sales model to use going forward.’
1 Key principles of smart sales prospecting
- Set your sales prospecting goals and objectives
- Elevator pitch, core messages and your value proposition
- Targeting and segmenting your market
- ‘Organised persistence’ using your CRM effectively
2 Setting appointments by telephone – planning and preparation
- Why calling still works and the best times to call
- Creating a call prompt sheet:
- Opening a call and taking control
- Giving a reason to meet
- Key questions to ask
- Overcoming the cold calling blues
3 Setting appointments by telephone – advanced skills
- Giving a reason to meet and ‘selling the appointment’
- Key questions to ask that will create interest and motivation to meet
- Voice tone, power words, phrasing, pausing, responding
- Getting past gatekeepers and getting through
4 Using LinkedIn for research and follow-up
- Why LinkedIn matters and how to use it
- Finding new contacts, connecting and Inmailing
- Short-cuts and advanced skills
5 Email strategies that work
- Using AIDA and other templates for sales emails
- Using personalized video emails to create interest
- Vertical targeting emails, with examples
- Building awareness with an email chain
Any questions? Please just give us a call on 01582 463463 – we’re here to help!